Beyond Horizon

Month

July 2011

4 posts

On Valuation of Startups

Bill Gurley wrote this excellent post about what drives valuation of startups. I read this some time back and thought of putting it on my blog.

Bill says:

What drives true equity value? Those of us with a fondness for finance will argue until we are blue in the face that discounted cash flows (DCF) are the true drivers of value for any financial asset, companies included. The problem is that it is nearly impossible to predict with any accuracy what the long-term cash flows are for a given company; especially a company that is young or that might be using an innovative and new business model. Additionally, knowing what long-term cash flows look like requires knowledge of a vast number of disparate future variables. What is the long-term growth rate? What is the long-term operating margin? How long will this company hold off competition? How much will they be required to reinvest? Therefore, from a purely practical view, the DCF is an unruly valuation tool for young companies. This is not because it is a bad theoretical framework; it is because we don’t have accurate inputs. Garbage in, garbage out.

Bill then goes on and discusses the key characteristics of startups that drive valuation:

 While one might not have the specific numbers required to complete an accurate DCF, we do know which business qualities would have a positive impact on a DCF exercise, all things being equal. When investors see a large number of these traits, they then have an increased confidence that the elements are in place that will lead to a strong DCF value over time. You often hear people refer to companies with strong DCF characteristics as having high “revenue quality.” Companies with characteristics that are inconsistent with a strong DCF model are said to have low “revenue quality.”

Read the full article here.

Jul 24, 201118 notes
#Startups #Valuation
Zynga At A Glance

Zynga filed for IPO recently and I dug up its S-1 filings to see how the business looks like. Below is a quick summary of Zynga’s business.

Key Facts

Zynga facts (Rajat Garg)

Solid Revenue Growth

Zynga’s revenue grew YoY 61% to $286.6M in March 2011 from $178.3M in March 2010.

Zynga revenue growth (Rajat Garg)

Source: nextUp Report

Revenue Distribution

Key Source of revenue is virtual goods with advertising contributing just close to 5.5% in total revenue.

Zynga revenue distribution (Rajat Garg)

Key Operating Data

Zynga commands a solid Daily Average Users (DAUs) and Monthly Average Users (MAUs).

Zynga operating data (Rajat Garg)

Numbers speak volumes of Zynga’s business. Close to 50 million daily average users and 200 million monthly average users over last 2 years clearly indicates that Zynga’s games have been highly engaging and addictive. Zynga has been successful in launching new games. One of the biggest contributor to success of new games was cross promotion to existing users. While this is good in general, we have to be aware that almost all of Zynga’s successful games and users are on Facebook - and this fact makes Zynga’s business highly risky. Zynga can suffer if it fails to maintain good relationship with Facebook or if Facebook decides to make policy changes that are not conducive to gaming business. This is exactly what happened in 2010 when Facebook changed its policies to require all payment made on Facebook platform through Facebook Credits. Facebook decided to keep 30% of the revenue generated from purchasing Facebook Credits by the users.

Another risk is over dependency on virtual currency as revenue stream. As you would have noticed from the charts above, close to 95% of revenue comes from virtual currency.

The biggest opportunity in front of Zynga is to expand into mobile gaming space. Android and iPhone are ubiquitous and reached to a number where it is possible to build a scalable gaming app business. However, launching new games on Smartphones is not going to be easy as Zynga wont have the same network effect that it has on Facebook with its existing games. Also, the mobile gaming space is already crowded with many successful and big players.

It’ll be interesting to watch what twists and turns lies ahead for Zynga.

Jul 20, 20111 note
#Business Model #Company Analysis
On Strategy

I have love-hate relationship with strategy. Strategy is one of the most abused business jargon and I hate it when people use it casually without understanding its meaning. And I love it because it works and is critical for success.

So what is strategy? For me strategy is very simple. It is a deep understanding and utmost clarity of two things:

  1. Where do you want to go?
  2. What are you going to do to reach there?

That’s it. This is applicable whether you are defining product strategy, marketing strategy or sales strategy.

Let me take product strategy as an example to elaborate. The ultimate goal for every product manager is to make product successful. But how do you measure success? Do you measure it by revenue targets, by number of unique users or by benchmarking your product against competition? Having clarity of the goal is the first step towards strategy. If you don’t know whether increasing revenue is goal or increasing unique subs is the goal, you might end up building product features that might not contribute towards success.

Once you know your final destination that you want to reach at the end of 6 months or a year then you need to chalk out a step-by-step plan that will take you there. In terms of product strategy, it could mean building new features organically or making acquisitions to fill the product gaps or developing new capabilities within organization. The most important thing is that all of these activities should align with the goal and everything should be additive.

Why this clarity is so important? It is important because without it we all tend to optimize decisions based on current circumstances, which might not really lead us towards the goal. It would be like walking in a zig-zag fashion – one step forward and two steps backward. Below mental map helps me in thinking of approach without strategy and approach with strategy:

Strategy (Rajat Garg)


Jul 6, 20118 notes
#Strategy
How to build a winning social networking product? Few Thoughts

[This post originally ran on pluggd.in]

There is a plethora of social networking products these days. Some are successful and some are not. So what do you do to build a successful social networking product?

Here are few things that you can do:

1) Facilitate content creation

When it comes to social, content is the king. Single most important factor in success of social product is community driven content. Consumers would love the product if it has good content. Content creates stickiness. Users would abandon the product if they don’t find new content no matter how great the product is.

Make sure that content creation is easy and simple in your product. Twitter is successful because content creation is simple – 140 chars. Additionally it has Retweet that makes content creation very easy. Users can just Retweet if they don’t have anything original to say. Facebook facilitates content creation by supporting multiple media types. Users can upload a picture, post a link or just like someone’s status or pictures. Foursquare is successful because it lets you create content by simply checking-in. The mantra is “don’t make me think”. If users have to think and toil for content creation, they wont.

2) Leverage other social networks

The irony with social networking products is that their success facilitates success of their competitor. Twitter and Facebook already have a large social graph. Leverage that to reach out to your potential users. Instagram did that beautifully. Instagram allowed users to share the pictures on Twitter & Facebook by a simple link. When users clicked on the link, Instagram not only presented the picture beautifully but also showed users how they themselves can take such beautiful pictures by using Instagram.

Social Networking Instagram (Rajat Garg)

Quora did that elegantly too by letting you post a link to Twitter when you ask a question or answer a question.

3) Build Bacn in your product

Bacn is something that brings back your users to your product. Typically it is an e-mail that is sent out to users to alert them of activities. Here is an encyclopedia link of Bacn. Remember Bacn is not a spam and users benefits from it by knowing what is new. Traditionally Bacn has been e-mail but it could even be push notifications in smart phones. Use e-mails and push notifications intelligently to generate traffic and activity.

4) Focus on UX/UI

Last but not the least, make sure that you have absolutely rocking UX and UI. There will be at least three other products with similar concept and your differentiating factor would be UX/UI. The consumers must fall in love with your product and it should be extremely easy to use. Path is a very good example of sleek UX/UI.

Social Networking Path (Rajat Garg)

These are few key ingredients of a winning social networking product. What are others? Do share your insights/comments.

Jul 3, 2011
#Product Management #Product Strategy #Social Networks
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