March 2011
1 post
2 tags
Competing with incumbent
Entering into a market dominated by incumbent is a daunting task for startups. Incumbents usually have huge financial resources to back them up. They have a known brand and established customer base. In such scenarios, acquiring and retaining customers is extremely tough for startups.
Big firms can afford to take incumbents head-on while entering a market by leveraging their brand and financial...
